As the most popular drink in the world after water, tea has long enjoyed a unique status in countries around the world.
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Today, it is one of the most widely traded commodities, worth approximately $50 billion* (source: EMR). This figure is expected to grow by more than $40% this decade, thanks to a new generation of consumers who appreciate the rich variety of tea and its cultural history. And the lifestyle benefits. Global demand is growing from teahouses to living rooms, requiring more choice and variety, including new flavored teas and specialty products.
Dubai Tea Forum
Changes are brewing in the marketplace. And the tea industry is recognizing the enormous opportunities the company offers.
However, challenges lie ahead. The pandemic has restricted shipping and other modes of transport, affecting trade and supply chains. Geopolitical tensions and inflation are causing uncertainty in the global economy. Climate change and adverse weather conditions are affecting production and prices. Meanwhile, new technologies, innovations, and the drive for greater sustainability will and will reshape the tea market at all levels of the supply chain for years to come.
So how should the industry read tea leaves?
Organised by DMCC Tea Centre and themed ‘Unpacking the Future of Tea: From Consumer Trends to New Market Opportunities’, the event will bring together global tea producers, suppliers, buyers, governments and other industry stakeholders to discuss and explore key consumer trends.
Event hosted by DMCC Tea Centre
- Tea culture
- Tea traditions
- Tea tasting
- Tea appreciation
- Tea history
- Tea ceremony
- Tea education
- Tea experts
- Tea enthusiasts
- Tea industry
- Tea market
- Tea varieties
- Tea blends
- Tea brewing techniques
- Tea health benefits
- Tea recipes
- Tea events
- Tea news
- Tea equipment
- Tea accessories.
